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Modelling social norms of water conservation

Social norms are the dominant behavioural patterns in a group that affect how people follow rules and regulations. A new modelling study shows, for different localities around the world, how the combination of biophysical context and social norms affects cooperation in water conservation.

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Author information


  1. School of Sustainability and the Center for Behavior, Institutions and the Environment, Arizona State University, Tempe, 85287-5502, AZ, USA

    • Marco A. Janssen


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Competing interests

The author declares no competing financial interests.

Corresponding author

Correspondence to Marco A. Janssen.