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Spatial variation in messaging effects

There is large geographic variation in the public's views about climate change in the United States. Research now shows that climate messages can influence public beliefs about the scientific consensus on climate change, particularly in the places that are initially more skeptical.

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Correspondence to Christopher Warshaw.

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The author declares no competing interests.

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Warshaw, C. Spatial variation in messaging effects. Nature Clim Change 8, 360–361 (2018).

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