Reassessing emotion in climate change communication

Debate over effective climate change communication must be grounded in rigorous affective science. Rather than treating emotions as simple levers to be pulled to promote desired outcomes, emotions should be viewed as one integral component of a cognitive feedback system guiding responses to challenging decision-making problems.

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Correspondence to Daniel A. Chapman.

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Chapman, D.A., Lickel, B. & Markowitz, E.M. Reassessing emotion in climate change communication. Nature Clim Change 7, 850–852 (2017). https://doi.org/10.1038/s41558-017-0021-9

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