Table 1 The four essential elements of good deal-making.

From: A primer for academic entrepreneurs on academic-industrial partnerships

Element Description Considerations
Transformative potential How likely will the new product exceed the innovation threshold required by the future marketplace Estimate a ten-year timeframe to market launch
Science and the leadership team The quality of the science, scientists, and experience, and diversity of the entrepreneurial leadership team Entrepreneurial experience is often a critical success factor
The killer experiment The key de-risking experiment A negative killer experiment does not doom the project. Rather it adds time and money creating opportunity costs
The deal terms Are they realistic and fair for the originator and the acquirer and in line with similar, recent constructs Are rights being requested and if so, are they reasonable vs. similar recent terms, i.e., comparables