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Implant practice building: tenets to growing a successful and rewarding practice


Achieving a thriving sexual medicine practice with a high volume of penile implants is both challenging and rewarding for the prosthetic surgeon. It is not an easy feat to accomplish. Techniques of practice building from physician referrals and marketing to the patient have changed remarkably in the era of social media. Peer-to-peer continues to be a critical source of physician referrals, but methods of “getting the word out” to patients have drastically altered. Internal marketing to one’s own patients and external passing of information to prospective clients requires a robust presence on the internet. This workshop will focus on the achievement of high-volume implant practices in the age of the World Wide Web. Despite accomplishing this triumph through use of digital media, it is important to continue personal attainments to maintain your ethical image amongst your physician peers and the general public.

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Fig. 1: Dr Wilson’s books.
Fig. 2: Example of a medical illlustration complied by Dr. Wilson's team. Featured here is a detailed illustration of the over and back crossover technique.
Fig. 3: Wilson’s marketing to physicians.
Fig. 4: Wilson’s marketing prior to the internet.
Fig. 5: Dr. Brian Christine’s internet marketing.
Fig. 6: Dr. Kohler’s internet presence.


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Correspondence to Lexiaochuan Wen.

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BC—Consultant: Boston Scientific. TK—Consultant: Boston Scientific, Coloplast. SKW—Consultant: AMT, Coloplast, International Medical Devices, Uramix; Lecturer Boston Scientific; and Stockholder NeoTract. LW declares no conflict of interest.

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Wen, L., Christine, B., Köhler, T. et al. Implant practice building: tenets to growing a successful and rewarding practice. Int J Impot Res 35, 419–427 (2023).

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