Sir, I write with interest about the use of non-edible products that may indirectly influence the consumption of fizzy drinks or sugary sweets by psychologically making people think of them. Recently, I came across a 'Fizzy cola' flavoured handwash (Cien Kids Fizzy Cola Anti-Bacterial Handwash) which looked and smelt very strongly of cola and is designed to be a children's handwash. During a global pandemic, where people are encouraged to wash their hands more regularly, the constant reminder of cola drinks or sweets seems like a perfect sugary nightmare. Can this be regarded as indirect advertising of sugary or acidic unhealthy foods and drinks? Surely, these products should face the same scrutiny and regulation as consumable sugary foods? Is it ethical to use cola as a flavour in any non-consumable product, let alone regular use products?