Oral-B is introducing a new generation of brushing through its most advanced dental device to date, the NEW GENIUS X with Artificial Intelligence.

The brand's smartest toothbrush yet uses AI technology to track where you are actually brushing (and not brushing enough) in your mouth to generate personalised feedback via the Oral-B app, and show you how to achieve your best results every day.

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By identifying those areas you've missed and helping to change your brushing habits for the better, GENIUS X aims to save precious time and money when it comes to dental care in the long run. Over time, the app provides guidance on how to improve your brushing habits, coaching you to the best level of care for a healthy, happy smile.

The new Oral-B GENIUS X with Artificial Intelligence (RRP: £340), launches in the UK in July 2019, available in two stunning colours; a sleek black or metallic rose gold design. The new smart brush also features a modern, sleek travel case that charges both the brush and a USB device, such as a smartphone, to make travelling with an electric toothbrush easier than ever.

For further information, samples, or high-resolution imagery, contact the Oral-B press team on oralb@publicisgroupe.net.