What's your story?

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    A book is about to be published that offers dentists insight into how best to use Instagram to boost their business.

    Written by dental marketing expert Shaz Memon, the book offers a step-by-step guide to getting the best out of one of the most popular social media platforms in the world.

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    Considered the most visual of all platforms, Instagram boasts an incredible one billion monthly active users and is cited as the best place online to get great engagement.

    Shaz Memon is the creative director of Digimax and Digimax Dental and has worked with leading dental and non-dental names for many years.

    The new book - Instagram for dentists - offers key pointers, including: the type of Instagram account to have; how to brand an account; how to be interesting; identifying your own voice; attracting new patients; growing your followers authentically; how to hashtag; defining the type of patients you want; using the 'influencer' approach; using Instagram stories; using IGTV; how to create the right images; and what and when to post.

    Offering insider marketing knowledge and influencer secrets to power practice growth, the book covers all the essential information to start building a successful Instagram brand.

    Instagram for dentists is available later this year and dental professionals can register their interest at www.instagramfordentists.co.uk.

    All proceeds will go to charity.

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    What's your story?. Br Dent J 226, 905 (2019). https://doi.org/10.1038/s41415-019-0449-6

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