Optident, a Henry Schein company, has announced the expansion of its White Dental Beauty product portfolio with the launch of White Dental Beauty Professional Dissolving Whitening Strips P3.

The strips will be an optimum addition to the professional White Dental Beauty whitening treatment in the dental practice offering patients more choice of maintaining a brighter smile. Following regulations, the strips are only available to patients from dentists as they contain 6% hydrogen peroxide; they combine two phosphates and hydrogen peroxide, which represents the addition of 'P3' to the product's name. They whiten the teeth from within and remove surface stains. The product is sold in boxes with 28 strips. With a 15-minute application - the average time of solubility is depending on moisture contact - the strips are fast and easy to use and freshen the breath.

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White Dental Beauty is a professional range of high quality tooth whitening gels for dentists. Manufactured by UK-based Optident, White Dental Beauty gels are available in four concentrations to fit different patient needs and conform to applicable EU and the UK Cosmetics Products Regulations (6% HP, 10% CP, 16% CP, and 5% CP 'Mild'*). White Dental Beauty provides dental clinicians with versatility and freedom in whitening patients' teeth and offers patients a convenient, consistent teeth whitening experience in as little as 30 minutes per treatment. Containing a patented NOVON formula, White Dental Beauty enables a fast, optimum whitening effect**. In addition, the 'Mild' formulation gives patients with sensitive teeth a professional bleaching experience. White Dental Beauty achieves optimal clinical and aesthetic outcomes, minimises tooth sensitivity, and helps keep teeth hydrated while providing visible whitening results in less than a week.

To drive patient uptake of White Dental Beauty, marketing and point-of-sale support is available to dentists. More information can be found at https://www.whitedentalbeauty.com/.

*HP = hydrogen peroxide; CP = carbamide peroxide

**NOVON containing gels can produce a similar whitening effect within a shorter time frame, in comparison to whitening using a regular gel. Alternatively, within the same time frame, a similar level of whitening can be achieved with a lower inclusion level of NOVON.1