Oral-B has announced a partnership with the International Association of Disability and Oral Health (iADH) as part of the brand's drive to make oral care more inclusive, accessible, and positive for people with disabilities, their caregivers, and everyone in between.

Approximately 166 million people in Europe are affected by a disability in some way and recent research reveals that a third of those experience gum issues due to struggles with maintaining their oral health. Oral-B is on a mission to ensure that everybody has an equitable oral care experience - whether that be at the dentist practice, easily accessible and personalised tips and tricks or with the products that are used at home to maintain oral health.

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Benjamin Binot, P&G Europe Oral Care Senior Vice President with Alison Dougall, iADH President

The first step of this partnership is to co-create a ‘Positive Practices' training programme designed to train and educate dental practices on how to become more confident and inclusive when it comes to their patients.

The brand will also be present at this year's Biennial iADH Congress 2022 in Paris to learn from the global members, who will be sharing their knowledge and experience to improve oral health outcomes for people with disabilities in a KOL workshop hosted by Oral-B. The findings gathered from the workshop will help to inform Positive Practices and ensure that the training programme is underpinned by insight to deliver the best outcome for change.