Oral hygiene brand TePe has launched a campaign to raise awareness of the link between good oral health and overall wellbeing, and educate consumers about the importance of maintaining a healthy smile. The ‘Behind Your Smile' campaign comes after a new survey revealed that less than half (48%) of UK adults are aware that poor oral hygiene is linked to long-term health conditions.

As part of the campaign, TePe has teamed up with a panel of health experts, including GP Dr Sarah Jarvis, gut health expert Dr Megan Rossi and Amanda Sheehan, Dental Therapist & Clinical Support Specialist at TePe, to highlight how a healthy smile can contribute to the health of the rest of the body.

The experts have worked with TePe to create a downloadable toolkit packed with information and advice about good oral health and its link to conditions such as heart disease, diabetes, poor gut health, arthritis, and mouth cancer.

To inform the campaign, TePe surveyed a nationally representative sample of UK adults to uncover the nation's smile habits. As well as highlighting a lack of understanding about the relationship between a healthy smile and healthy body, the survey revealed that over half (59%) of UK adults feel self-conscious about their smile, with three-quarters (74%) blaming it on the appearance of their teeth.

For more information, visit: https://www1.tepe.com/uk/behind-your-smile//.