Motivational app hits 400,000 downloads

    The free Brush DJ app, which uses music to engage and motivate users to have an effective oral hygiene routine, has kicked off 2020 by receiving its 400,000th download. The app has also reached people in 204 countries and remains the only dental app in the NHS App Library.

    Unfortunately, basic oral hygiene messages are not reaching, or being acted on by everyone in the population. The Brush DJ app is a low-cost part of the solution and can be used with any toothbrush. This makes it sustainable and helps to reduce inequalities.

    Founder and CEO of Brush DJ Ltd Ben Underwood, who is also a dentist, said that hitting 400,000 downloads was a fantastic milestone that would not have been possible without all the people who have helped build, test and champion the app.

    Following SBRI Healthcare funding in 2019 the Brush DJ team have investigated the feasibility, opportunity for commercialisation and end user acceptance of enhancing the established Brush DJ app, by evaluating several potential new features. Patient, carer and stakeholder feedback was gained to determine the three most desired, technically feasible and commercially viable features. The team are now raising funding to build the enhanced version and help more people around the world to have a healthy smile.

    http://www.brushdj.com/

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    Motivational app hits 400,000 downloads. BDJ Team 7, 40 (2020). https://doi.org/10.1038/s41407-020-0268-2

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