Dental marketing expert Shaz Memon, creative director of Digimax and Digimax Dental, has written Instagram for dentists, sharing insider marketing knowledge and influencer secrets designed to power practice growth.
Shaz wanted to show anyone within dentistry that Instagram is easy to master and a lot of fun, too. With this book, dental professionals can learn to use Instagram to grow a brand effectively, creatively and confidently.
The easy-to-reference book covers a range of essential topics, including:
Which Instagram account to have
How to brand an account
How to be interesting
How to identify your voice
How to attract new patients
How to grow followers authentically
How to hashtag
How to use the 'influencer' approach
How to use Instagram stories
How to use IGTV
How to create the right images
What and when to post - and much, much more.
Specifically tailored to dental professionals, Instagram for dentists is a definitive guide designed in an easy-to-follow reference format with bite-size chapters to make learning easier.
All profits go to the charity Wells on Wheels.
Instagram for dentists can be ordered from Amazon.
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Insider knowledge to excel in social media. BDJ Team 7, 40 (2020). https://doi.org/10.1038/s41407-020-0265-5
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DOI: https://doi.org/10.1038/s41407-020-0265-5