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The 'Zoom Boom' effect on dentistry and facial aesthetics

BDJ In Practice volume 34, page 28 (2021)Cite this article

In ordinary circumstances, people may look in the mirror prior to leaving the house and then not look at their reflection again through most of the day. However, during the pandemic that all changed for many of us. Meetings conducted via Zoom and video calls with family and friends meant we were regularly confronted with our own image. This odd situation meant that we could watch our own reactions to conversations whilst also compare our face with others side-by -side in real time.

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References

  1. Which? Don't buy teeth whitening products from online marketplaces. Available online at: www.which.co.uk/news/2021/05/dont-buy-teeth-whitening-products-from-online-marketplaces/ (Accessed September 2021).

  2. British Orthodontic Society. News: As orthodontic practices re-open new statistics reveal rise in adults seeking tooth straightening treatment amid concern over 'DIY' treatment. Available online at: www.bos.org.uk/News-and-Events/News (Accessed September 2021).

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Authors and Affiliations

  1. British Dental Association, London, UK

    Harriet Patel

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  1. Harriet Patel
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Correspondence to Harriet Patel.

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Patel, H. The 'Zoom Boom' effect on dentistry and facial aesthetics. BDJ In Pract 34, 28 (2021). https://doi.org/10.1038/s41404-021-0907-0

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  • DOI: https://doi.org/10.1038/s41404-021-0907-0

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