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Oral-B is on a mission to educate the UK on the importance of a good oral health routine, after research found that one in three families (33%) in the UK are in dental crisis, following a lack of dental care in the last 12months.

Oral-B have launched a new TV advert featuring multiple Olympic, World and European Champion Athlete and dad of four, Sir Mo Farah CBE, who knows all about the importance of keeping teeth in good condition. A few years ago Mo had a serious tooth infection which saw him admitted to hospital and miss a period of training. Mo is partnering with Oral-B to help raise awareness of the importance of good oral health and to inspire the nation to adopt better oral care routines at home.


'Good dental hygiene is crucial to everyday health', said Farah, adding: 'I'm a prime example of the effect dental issues can have on personal health and the ability to perform in your job. I urge the nation to look after theirs and their children's teeth and general oral health, just as they would other aspects of their wellbeing, to keep them away from any nasties that poor oral hygiene can lead to.

Oral-B is proud to partner with Mo Farah to improve the oral health of the nation, by inspiring people to adopt better oral care habits from an early age and to #BrushLikeAProWithMo.

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#BrushLikeAProWithMo. BDJ In Pract 34, 37 (2021).

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