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Building a social network

BDJ In Practice volume 32, pages 19–20 (2019)Cite this article

Claire Berry on why not being present on social media platforms can harm you and your business

It's not surprising to learn that social media usage in the adult population has hugely increased in the past 5-10 years with all social media platforms seeing rising trends. The Office of National Statistics has reported that in 2018, 89% of adults in Great Britain use the internet at least weekly, up from 51% in 2006.1 With this rise in the use of social media over the years it is also no surprise we have seen a notable increase in advertising and the use of social media for business use. With statistics like this a huge proportion of the UK, and indeed the world can be reached, increasing revenue for many companies who seek to use these platforms for advertising.

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References

  1. Office for National Statistics. Internet Users, UK: 2018. Available online at: www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2018 (Accessed April 2019).

  2. Digital Marketing Institute. 20 influencer marketing statistics that will surprise you. Available online at: https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you (Accessed April 2019).

  3. NHS Digital. NHS Dental Statistics for England Quarter 3, 2017-2018. Available online at: https://digital.nhs.uk/data-and-information/publications/statistical/nhs-dental-statistics/nhs-dental-statistics-for-england---quarter-3-2017-18 (Accessed April 2019).

  4. Avocado Social. The latest UK social media statistics for 2019. Available online at: www.avocadosocial.com/latest-social-media-statistics-and-demographics-for-the-uk-in-2019/ (Accessed April 2019).

  5. General Dental Council. Standards for the Dental Team. Available online at: https://www.gdc-uk.org/api/files/Guidance%20on%20using%20social%20media.pdf (Accessed April 2019).

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  1. King Street Dental Centre, 37 King Street, DN8 5AU, Thorne, UK

    Claire Berry

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  1. Claire Berry
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Correspondence to Claire Berry.

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Berry, C. Building a social network. BDJ In Pract 32, 19–20 (2019). https://doi.org/10.1038/s41404-019-0076-6

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