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Beyond magic bullets: true innovation in health care

Abstract

The time has come to move beyond product-focused 'magic bullet' therapeutic development strategies towards models that can also incorporate devices, tools and services to provide integrated health-care solutions.

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Acknowledgements

W. P. Battisti (Janssen Research & Development, USA) provided administrative and editorial support for this manuscript.

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Correspondence to Husseini K. Manji.

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Competing interests

Vaibhav A. Narayan, Marco Mohwinckel, Michael Yang and Husseini K. Manji are employees of Janssen Pharmaceuticals.

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Better managed care for schizophrenia patients in Germany

Recovery After an Initial Schizophrenia Episode (RAISE) initiative

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Narayan, V., Mohwinckel, M., Pisano, G. et al. Beyond magic bullets: true innovation in health care. Nat Rev Drug Discov 12, 85–86 (2013). https://doi.org/10.1038/nrd3944

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