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References
Paul, S. M. et al. How to improve R&D productivity: the pharmaceutical industry's grand challenge. Nature Rev. Drug Discov. 9, 203–215 (2010).
Morgan Stanley Research Europe. Pharmaceuticals: Exit Research and Create Value (29 Jan 2010).
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The authors of this article are employees of The Boston Consulting Group (BCG), a management consultancy that works with the world's leading biopharmaceutical companies on R&D productivity issues. The research for this specific article was funded by BCG's Health Care practice.
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Tollman, P., Morieux, Y., Murphy, J. et al. Identifying R&D outliers. Nat Rev Drug Discov 10, 653–654 (2011). https://doi.org/10.1038/nrd3555
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DOI: https://doi.org/10.1038/nrd3555
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