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Getting real about NCI-designated Cancer Center advertising

Nature Reviews Clinical Oncology volume 14, pages 195–196 (2017)Cite this article

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The 69 National Cancer Institute-designated Cancer Centers are premier academic institutions that place significant value on research integrity and an ethic that rigorous evidence should guide patient care and define expectations. Recent patient-focused advertising has strayed from these values, obscuring valid reasons for seeking care at these centres.

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Authors and Affiliations

  1. NoBadSlides.com, 3272 Purdue Avenue, Los Angeles, 90066, California, USA

    David Rubenson

  2. Department of Radiation Oncology, Stanford University School of Medicine, 875 Blake Wilbur Drive, Stanford, 94305–5847, California, USA

    Daniel S. Kapp

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  1. David Rubenson
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  2. Daniel S. Kapp
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Correspondence to David Rubenson.

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Rubenson, D., Kapp, D. Getting real about NCI-designated Cancer Center advertising. Nat Rev Clin Oncol 14, 195–196 (2017). https://doi.org/10.1038/nrclinonc.2017.28

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