It is essential to recognize the heterogeneous nature of 'the public' in engagement activities and to treat people as citizens rather than as mere laypersons, consumers or stakeholders.
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Wickson, F., Delgado, A. & Kjølberg, K. Who or what is 'the public'?. Nature Nanotech 5, 757–758 (2010). https://doi.org/10.1038/nnano.2010.197
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DOI: https://doi.org/10.1038/nnano.2010.197
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