As companies rush to bring new products to market, they may be cutting corners in ways that will backfire on them in the future. Spending more time on the early stages of the development process will, says Michael Helmus, save time later.
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References
Monica, J. C., Heintz, M. E. & Lewis, P. T. Nature Nanotech. 2, 68–70 (2007).
Linkov, I. et al. J. Nanopart. Res. 9, 543–554 (2006).
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Helmus, M. Details are important. Nature Nanotech 2, 527–528 (2007). https://doi.org/10.1038/nnano.2007.276
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DOI: https://doi.org/10.1038/nnano.2007.276