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A closer look at choice

We often look back and forth between options before deciding which one to choose, even if we have seen them both before. A new study suggests that people are biased to choose things they look at more, providing new insight into how the subjective values of options are constructed.

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Figure 1: Choice by diffusion.

Katie Vicari

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Correspondence to Nathaniel D Daw.

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Constantino, S., Daw, N. A closer look at choice. Nat Neurosci 13, 1153–1154 (2010). https://doi.org/10.1038/nn1010-1153

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