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Go means green

Nature Neuroscience volume 17, pages 489–490 (2014)Cite this article

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A simple cued-approach training procedure can bias economic choices toward specific goods. It appears to work by drawing overt attention toward trained items, scaling up their judged value.

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Figure 1: An analogy in which a decision maker's subjective evaluation of an item is represented by the size of the shadow the item casts.

Marina Corral Spence

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  1. Joseph T. McGuire and Joseph W. Kable are in the Department of Psychology, University of Pennsylvania, Philadelphia, Pennsylvania, USA.,

    Joseph T McGuire & Joseph W Kable

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  1. Joseph T McGuire
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  2. Joseph W Kable
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Correspondence to Joseph W Kable.

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McGuire, J., Kable, J. Go means green. Nat Neurosci 17, 489–490 (2014). https://doi.org/10.1038/nn.3680

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