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Visual fixations and the computation and comparison of value in simple choice

An Erratum to this article was published on 26 August 2011

This article has been updated

Abstract

Most organisms facing a choice between multiple stimuli will look repeatedly at them, presumably implementing a comparison process between the items' values. Little is known about the nature of the comparison process in value-based decision-making or about the role of visual fixations in this process. We created a computational model of value-based binary choice in which fixations guide the comparison process and tested it on humans using eye-tracking. We found that the model can quantitatively explain complex relationships between fixation patterns and choices, as well as several fixation-driven decision biases.

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Figure 1: Experiment and model.
Figure 2: Basic psychometrics.
Figure 3: Fixation properties.
Figure 4: Basic model predictions.
Figure 5: Choice biases.
Figure 6: Alternative models.

Change history

  • 10 February 2011

    In the version of this article initially published, there were symbols dropped from the equations in the second paragraph of the results section. The term θright should have been θrright in the first equation and the term θleft should have been θrleft in the second equation. The error has been corrected in the HTML and PDF versions of the article.

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Acknowledgements

We thank E. Johnson, P. Bossaerts and C. Koch for comments and J. Pulst-Korenberg for help with data collection. This work received financial support from the Moore Foundation.

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A.R. and C.A. devised the experiment. I.K. programmed and conducted the experiment, performed the analyses and co-wrote the manuscript. A.R. designed the model, co-wrote the manuscript and supervised the project.

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Correspondence to Antonio Rangel.

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The authors declare no competing financial interests.

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Supplementary Figures 1–30 and Supplementary Table 1 (PDF 7631 kb)

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Krajbich, I., Armel, C. & Rangel, A. Visual fixations and the computation and comparison of value in simple choice. Nat Neurosci 13, 1292–1298 (2010). https://doi.org/10.1038/nn.2635

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