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The m word

Nature Materials volume 11, pages 264–265 (2012)Cite this article

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Marc Kuchner, an astrophysicist at NASA Goddard Space Flight Center, and author of a blog and a recent book titled Marketing for Scientists, talked to Nature Materials about his views on the progress of scientific business from Versailles in the 1700s to modern days.

Marc, you've recently written a book on marketing for scientists. How did that project come about?

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  1. Christian Martin
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Martin, C. The m word. Nature Mater 11, 264–265 (2012). https://doi.org/10.1038/nmat3276

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  • DOI: https://doi.org/10.1038/nmat3276

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