Study concludes that more scientists should use social media in their work.
Using social media more often would help scientists to disseminate their results, debate findings and engage a wider audience, says a study (C. Greenhow and B. Gleason Br. J. Educ. Technol. 45, 392–402; 2014). Co-author Christine Greenhow at Michigan State University in East Lansing, says that researchers must learn to create a robust online presence. As part of an upcoming study, she polled 1,600 US and Canadian faculty members and found that 15% use Twitter, 28% use YouTube and 39% use Facebook for scholarly activity. Greenhow is calling for social-media metrics to be added to the tenure process.
Related links in Nature Research
Research impact: Altmetrics make their mark
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Naturejobs blog: social media changing perception of science?
Naturejobs bog: social media tips for scientists
Soapbox Science blog: Using social media to find an audience
Soapbox Science blog: social media from an institutional perspective
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MSU's new release on social media paper
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Science 2.0. Nature 508, 557 (2014). https://doi.org/10.1038/nj7497-557d