Video competition

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    Campaign to draw women to science seeks video teaser submissions

    In June, the European Commission released a short video intended to attract women to science careers as part of its Science: It's a Girl Thing campaign ( The widely maligned, sexually suggestive clip — created by an external production company — depicted flirtatious models strutting through a lab setting, ostensibly to help to make cosmetics. Criticized for trivializing the issue, it was soon taken down. Now the European Science Foundation in Strasbourg, France, has launched an online contest asking for members of the public from around the world, including scientists, to submit a video that the European Commission might use in its continuing women-in-science campaign. Entries must be submitted by 19 November and be no more than one minute long; they can be uploaded on either YouTube or Facebook. One prize will go to the video that earns the most votes from viewers between 19 and 28 November, and a jury will select two further winners. Each winning team will receive €1,500 (US$1,950).

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    Video competition. Nature 491, 151 (2012) doi:10.1038/nj7422-151b

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