Sexy pictures and lacy underwear take men's minds off getting a good deal.
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References
Van den BerghB.& DewitteS. Proc. R. Soc. Lond. B, doi:10.1098/rspb.2006.3550 (2006).
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Hopkin, M. Lingerie makes hagglers happy-go-lucky. Nature (2006). https://doi.org/10.1038/news060417-1
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DOI: https://doi.org/10.1038/news060417-1