Study says unconscious consideration yields most satisfying decisions.
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References
DijksterhuisA., et al. Science, 311. 1005 - 1007 (2006).
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Pearson, H. Why you should go with your gut. Nature (2006). https://doi.org/10.1038/news060213-9
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DOI: https://doi.org/10.1038/news060213-9