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Stop preaching to the converted

Nature Climate Change volume 7, pages 538–540 (2017)Cite this article

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Traditional moral arguments fail to persuade conservative climate sceptics. Pope Francis' gifting of his climate encyclical to President Trump prior to his leaving the Paris Agreement shows that even a religious leader's persuasive power is constrained by how his message resonates with conservative moral values.

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Authors and Affiliations

  1. College of Media and Communication, Texas Tech University, 3003 15th Street, Texas Tech University, Lubbock, 79413, Texas, USA

    Asheley R. Landrum

  2. Department of Communication, California State University — Fresno, 5201 North Maple Ave, Mail Stop SA 46, Fresno, 93740-8027, California, USA

    Robert B. Lull

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  1. Asheley R. Landrum
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  2. Robert B. Lull
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Correspondence to Asheley R. Landrum.

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Landrum, A., Lull, R. Stop preaching to the converted. Nature Clim Change 7, 538–540 (2017). https://doi.org/10.1038/nclimate3355

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