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Water scarcity challenges to business

The growing scarcity of freshwater due to rising water demands and a changing climate is increasingly seen as a major risk for the global economy. Consumer awareness, private sector initiatives, governmental regulation and targeted investments are urgently needed to move towards sustainable water use.

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Figure 1: Virtual water balance per country and largest virtual water flows related to international trade.


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Correspondence to Arjen Y. Hoekstra.

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Hoekstra, A. Water scarcity challenges to business. Nature Clim Change 4, 318–320 (2014).

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