Psychology

Inducing green behaviour

Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people's environmental motives are sometimes better drivers of behavioural change.

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Correspondence to John Thøgersen.

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Thøgersen, J. Inducing green behaviour. Nature Clim Change 3, 100–101 (2013). https://doi.org/10.1038/nclimate1808

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