Scientists often expect fear of climate change and its impacts to motivate public support of climate policies. A study suggests that climate change deniers don't respond to this, but that positive appeals can change their views.
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Increasing intention to reduce fossil fuel use: a protection motivation theory-based experimental study
Climatic Change Open Access 20 February 2023
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Stern, P. Fear and hope in climate messages. Nature Clim Change 2, 572–573 (2012). https://doi.org/10.1038/nclimate1610
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DOI: https://doi.org/10.1038/nclimate1610
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