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Psychological effectiveness of carbon labelling

Despite the decision by supermarket-giant Tesco to delay its plan to add carbon-footprint information onto all of its 70,000 products, carbon labelling, if carefully designed, could yet change consumer behaviour. However, it requires a new type of thinking about consumers and much additional work.

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Correspondence to Geoffrey Beattie.

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Beattie, G. Psychological effectiveness of carbon labelling. Nature Clim Change 2, 214–217 (2012).

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