Drug marketing and the new media

Social media represent a new way for drug companies to interact with consumers. But transitioning medical communication and marketing campaigns to the internet poses several thorny legal and regulatory issues. Sarah Webb investigates.

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References

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    Fox, S. & Jones S. The Social Life of Health Information. (Pew Research Center, Washington, DC, June 2009).

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    Gratton, F. A conversation with DDMAC's Dr. Jean-Ah Kang http://fdasm.com/docs/FDA_Ignite_012810_Interview_Transcript.pdf

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Webb, S. Drug marketing and the new media. Nat Biotechnol 28, 396–398 (2010) doi:10.1038/nbt0510-396

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