Skip to main content

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

  • Feature
  • Published:

Consumer acceptance of biotechnology: An international perspective

Nature Biotechnology volume 15, pages 232–234 (1997)Cite this article

Abstract

Consumers' willingness to buy biotechnology products will depend on biotechnology's willingness to educate consumers.

This is a preview of subscription content, access via your institution

Relevant articles

Open Access articles citing this article.

Access options

Buy this article

  • Purchase on Springer Link
  • Instant access to full article PDF
Buy now

Prices may be subject to local taxes which are calculated during checkout

References

  1. Hoban, T.J. 1996. Trends in consumer attitudes about biotechnology. J. Food Distrib. Res. 27: 1–10.

    Google Scholar 

  2. US Office of Technology Assessment. 1987. New Directions in Biotechnology: Public Perceptions of Biotechnology. US Government Printing Office, Washington, DC.

  3. Food Marketing Institute. 1995. Trends in Europe: Consumer Attitudes and the Supermarket. Food Marketing Institute, Washington, DC.

  4. Hoban, T.J. and Kendall, P.A. 1993. Consumer Attitudes about Food Biotechnology North Carolina Cooperative Extension Service, Raleigh, NC.

    Google Scholar 

  5. Hoban, T.J. 1994. Consumer Awareness and Acceptance of Bovine Somatotropin. Grocery Manufacturers of America, Washington, DC.

    Google Scholar 

  6. Food Marketing Institute. 1995. Trends in the United States: Consumer Attitudes and the Supermarket. Food Marketing Institute, Washington, DC.

  7. Food Marketing Institute. 1996. Trends in the United States: Consumer Attitudes and the Supermarket. Food Marketing Institute, Washington, DC.

  8. Hoban, T.J. 1996. How Japanese consumers view biotechnology. Food Technol. 50: 85–88.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. an associate professor at the department of sociology and anthropology, North Carolina State University, Raleigh, NC, 27695–8107

    Thomas J. Hoban

Authors
  1. Thomas J. Hoban
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Hoban, T. Consumer acceptance of biotechnology: An international perspective. Nat Biotechnol 15, 232–234 (1997). https://doi.org/10.1038/nbt0397-232

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1038/nbt0397-232

This article is cited by

Search

Advanced search

Quick links

Nature Briefing

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing