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Building a business model in digital medicine

Digital medicine companies can incorporate and build on existing business models in tech and biomedicine to bring transformational new products to market and eventually reshape medicine.

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Figure 1: Percentage of total expenditures in 2014 spent on R&D and S,G&A for companies (with a market capitalization >$50 million and <$1 billion) that went public from January 1 to July 31, 2015 for biotech, device and tech.
Figure 2: Building blocks of digital medicine business model.
Figure 3: Cost/quality trade-off in clinical data collection.
Figure 4: Digital medicine models strike a path between tech and medical (drug and device) businesses.


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Correspondence to Daphne Zohar.

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D.S., G.H & D.Z. have interests in Akili and the Sync Project.

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Steinberg, D., Horwitz, G. & Zohar, D. Building a business model in digital medicine. Nat Biotechnol 33, 910–920 (2015).

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