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Social storm

The drug industry is struggling to find ways of engaging with consumers on social media. Failure to adapt may bring substantial opportunity costs, argues Virginia Hughes.

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  1. Pew Research Internet Project. Social Networking Fact Sheet. (January 23–26, 2014).

  2. Pew Research Internet Project. Health Online 2013. (January 15, 2013).

  3. Health, I.M.S. Engaging Patients Through Social Media. (January, 2014).

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Hughes, V. Social storm. Nat Biotechnol 33, 14–17 (2015).

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