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Social storm

The drug industry is struggling to find ways of engaging with consumers on social media. Failure to adapt may bring substantial opportunity costs, argues Virginia Hughes.

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References

  1. Pew Research Internet Project. Social Networking Fact Sheet. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ (January 23–26, 2014).

  2. Pew Research Internet Project. Health Online 2013. http://www.pewinternet.org/2013/01/15/health-online-2013/ (January 15, 2013).

  3. Health, I.M.S. Engaging Patients Through Social Media. http://www.imshealth.com/deployedfiles/imshealth/Global/Content/Corporate/IMS%20Health%20Institute/Reports/Secure/IIHI_Social_Media_Report_2014.pdf (January, 2014).

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Hughes, V. Social storm. Nat Biotechnol 33, 14–17 (2015). https://doi.org/10.1038/nbt.3106

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