Skip to main content

Thank you for visiting You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

Falling prices and unfair competition in consumer genomics


This is a preview of subscription content, access via your institution

Relevant articles

Open Access articles citing this article.

Access options

Buy article

Get time limited or full article access on ReadCube.


All prices are NET prices.


DISCLAIMER: The views expressed are those of the author and not necessarily those of the Geneyouin company

Author information

Authors and Affiliations


Corresponding author

Correspondence to Ruslan Dorfman.

Ethics declarations

Competing interests

R.D. is founder and CEO of Geneyouin, which is a direct-to-consumer provider of genetic testing and consulting services.

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Dorfman, R. Falling prices and unfair competition in consumer genomics. Nat Biotechnol 31, 785–786 (2013).

Download citation

  • Published:

  • Issue Date:

  • DOI:

This article is cited by


Quick links

Nature Briefing: Translational Research

Sign up for the Nature Briefing: Translational Research newsletter — top stories in biotechnology, drug discovery and pharma.

Get what matters in translational research, free to your inbox weekly. Sign up for Nature Briefing: Translational Research