Commentary | Published:

Going viral

Nature Biotechnology volume 29, page 975 (2011) | Download Citation

Affymetrix was an early mover in the DNA microarray space that came to dominate the market, overcoming criticism from its users and a slew of cutthroat competitors. How did it do it?

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  1. Victor Bethencourt is Associate Business Editor & Christopher Scott is Contributing Editor.

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DOI

https://doi.org/10.1038/nbt.2033

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