Faced with ever-changing products, consumers can benefit from trying new items. But data collected over almost five years show that, the longer shoppers have been buying a favourite product, the more likely they are to stick with it.
This is a preview of subscription content, access via your institution
Access options
Access Nature and 54 other Nature Portfolio journals
Get Nature+, our best-value online-access subscription
$29.99 / 30 days
cancel any time
Subscribe to this journal
Receive 51 print issues and online access
$199.00 per year
only $3.90 per issue
Buy this article
- Purchase on Springer Link
- Instant access to full article PDF
Prices may be subject to local taxes which are calculated during checkout
Jean-François Monier/AFP/Getty
Notes
References
Knox, W. B., Otto, A. R., Stone, P. & Love, B. C. Front. Psychol. 2, 398 (2012).
Riefer, P. S., Prior, R., Blair, N., Pavey, G. & Love, B. C. Nature Hum. Behav. http://dx.doi.org/10.1038/s41562-016-0017 (2017).
Ariely, D. & Norton, M. I. Trends Cogn. Sci. 12, 13–16 (2008).
Rozin, P. & Schiller, D. Motiv. Emot. 4, 77–101 (1980).
Wardle, J., Herrera, M.-L., Cooke, L. & Gibson, E. L. Eur. J. Clin. Nutr. 57, 341–348 (2003).
Rozin, P. & Todd, P. M. in The Handbook of Evolutionary Psychology Vol. 1, 2nd edn (ed. Buss, D. M.) 183–205 (Wiley, 2015).
Iwasa, Y., Higashi, M. & Yamamura, N. Am. Nat. 117, 710–723 (1981).
Todd, P. M., Hills, T. T. & Robbins, T. W. (eds) Cognitive Search: Evolution, Algorithms, and the Brain (MIT Press, 2012).
Tan, H. S. G., Fischer, A. R. H., van Trijp, H. C. M. & Stieger, M. Food Qual. Prefer. 48, 293–302 (2016).
Author information
Authors and Affiliations
Corresponding author
Related links
Rights and permissions
About this article
Cite this article
Todd, P. Shoppers like what they know. Nature 541, 294–295 (2017). https://doi.org/10.1038/nature21114
Published:
Issue Date:
DOI: https://doi.org/10.1038/nature21114
This article is cited by
-
Don't compare shopping to foraging
Nature (2017)
