Figure 1 : Primed by the profession.

From: Professional identity can increase dishonesty

Figure 1

The financial sector has been tarnished by several scandals, such as that involving American stockbroker and financier Bernard Madoff, who was convicted in 2009 in relation to billions of dollars of fraudulent investments. Cohn and colleagues' experimental findings1 suggest that the business culture of the financial industry can undermine the honesty norm of its employees. Image: Tama/Getty