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Metaphors matter: from biobank to a library of medical information

Genetics in Medicinevolume 20pages802805 (2018) | Download Citation


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This project was supported by a grant from the National Institutes of Health/National Library of Medicine (1R01LM012180-01). We gratefully acknowledge the contributions of our colleagues from the Palo Alto Medical Foundation Research Institute: Meghan Halley for her work in developing the focus groups and videos, and analysis; Lu Wah Hung and Yasmin Hernandez for translation of videos, focus group materials, and data to and from Mandarin and Spanish, respectively, and for leading focus groups; and Harold S. Luft for valuable input on instrument and study design. This study was approved by the institutional review boards of Stanford University and the Palo Alto Medical Foundation Research Institute, with the informed consent of research participants.

Author information


  1. Stanford Center for Biomedical Ethics, Stanford University School of Medicine, Stanford, California, USA

    • Mildred K Cho PhD
    • , Nina Varsava MA
    • , David Magnus PhD
    • , Kelly E Ormond MS
    •  & Sandra S -J Lee PhD
  2. Treuman Katz Center for Pediatric Bioethics, Seattle Children’s Hospital and Research Institute, Seattle, Washington, USA

    • Stephanie A Kraft JD
    •  & Benjamin S Wilfond MD
  3. Division of Bioethics, Department of Pediatrics, University of Washington School of Medicine, Seattle, USA

    • Stephanie A Kraft JD
    •  & Benjamin S Wilfond MD
  4. Booster Shot Media, Santa Monica, California, USA

    • Gary Ashwal MA
    •  & Alex Thomas MD
  5. Palo Alto Medical Foundation Research Institute, Palo Alto, California, USA

    • Katie Gillespie MA, MPH
  6. Department of Genetics, Stanford University School of Medicine, Stanford, California, USA

    • Kelly E Ormond MS


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Conflict of Interest

G.A. and A.T. are cofounders of Booster Shot Media, the company that produced the video content described in this article, and were consultants on the National Institutes of Health grant that supported this work.

Corresponding author

Correspondence to Mildred K Cho PhD.

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