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Arivale was selling ‘scientific wellness’ in the shape of a battery of genetic, multi-‘omics’ and molecular tests to flag health concerns to consumers. The idea was to draw insights from personal data clouds made up of whole-genome sequencing, blood analyte testing and daily activity tracking, which, coupled with behavior-modifying coaching, would “manage chronic diseases before they show up,” says Arivale cofounder and DNA sequencing pioneer Leroy Hood, also chief strategy officer, cofounder and professor at the Institute for Systems Biology.