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The past five years have seen a dramatic change in the academic research community, with funders increasingly requiring explicit evidence of research ‘impact’, in addition to conventional metrics such as a researcher’s previous publications, funding success and the quality of the journals they’ve published in. The motivation behind this shift is the need to keep the end use of our research in mind, whether that’s improving human health, changing policy, creating economic or social benefits, or providing education and building capacity — that is, developing the potential for people and organizations to respond effectively to a community’s needs.