Five rules for evidence communication

Avoid unwarranted certainty, neat narratives and partisan presentation; strive to inform, not persuade.

Michael Blastland
1. Michael Blastland is a board member at the Winton Centre for Risk and Evidence Communication, University of Cambridge, UK.
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Alexandra L. J. Freeman
1. Alexandra L. J. Freeman is executive director at the Winton Centre for Risk and Evidence Communication, University of Cambridge, UK.
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Sander van der Linden
1. Sander van der Linden is a board member at the Winton Centre and director of the Cambridge Social Decision-Making Lab, University of Cambridge, UK.
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Theresa M. Marteau
1. Theresa M. Marteau is a board member at the Winton Centre and director of the Behaviour and Health Research Unit, University of Cambridge, UK.
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David Spiegelhalter
1. David Spiegelhalter is chair of the Winton Centre.
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“Be persuasive”, “be engaging”, “tell stories with your science”.

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Nature 587, 362-364 (2020)

doi: https://doi.org/10.1038/d41586-020-03189-1

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