Skip to main content

Thank you for visiting You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.


Five rules for evidence communication

An elderly woman looks up at a large model of a clown character in a surgical face mask outside a fancy dress shop in Cardiff

Consider what information — in what format — would best support your audiences’ decisions. Credit: Matthew Horwood/Getty

Access options

Rent or buy this article

Prices vary by article type



Prices may be subject to local taxes which are calculated during checkout

Nature 587, 362-364 (2020)



  1. White, M. P. & Eiser, J. R. in Trust in Risk Management: Uncertainty and Scepticism in the Public Mind. Ch. 4, 95–117 (Taylor & Francis, 2010).

    Google Scholar 

  2. Smith, G. D., Blastland, M. & Munafò, M. Br. Med. J. 371, m3979 (2020).

    Article  Google Scholar 

  3. Champkin, J. Significance 10, 23–29 (2013).

    Article  Google Scholar 

  4. van der Bles, A. M., van der Linden, S., Freeman, A. L. J. & Spiegelhalter, D. J. Proc. Natl Acad. Sci. USA 117, 7672–7683 (2020).

    Article  PubMed  Google Scholar 

  5. Brick, C., McDowell, M. & Freeman, A. L. J. R. Soc. Open Sci. 7, 190876 (2020).

    Article  Google Scholar 

  6. Roozenbeek, J. & van der Linden, S. Palgrave Commun. 5, 65 (2019).

    Article  Google Scholar 

  7. Maertens, R., Roozenbeek, J., Basol, M. & van der Linden, S. J. Exp. Psychol. Appl. (2020).

    Article  Google Scholar 

  8. van der Linden, S., Leiserowitz, A., Rosenthal, S. & Maibach, E. Glob. Challenges 1, 1600008 (2017).

    Article  Google Scholar 

  9. Leng, G. & Leng, R. I. The Matter of Facts: Skepticism, Persuasion, and Evidence in Science (MIT Press, 2020).

    Google Scholar 

Download references

Supplementary Information

  1. Supplementary information updated


Latest on:

Nature Careers


Nature Briefing

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing


Quick links