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  • RESEARCH HIGHLIGHT

Self-interest powers decision to go solar

Person in wide-brimmed hat installing solar panels on the roof of a house.

Campaigns encouraging people to install solar panels on their homes could be tailored to increase the uptake of the technology. Credit: Joe Raedle/Getty

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Nature 584, 327 (2020)

doi: https://doi.org/10.1038/d41586-020-02377-3

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