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Craig Cormick is the past president of the Australian Science Communicators in Ashmore, Queensland, a national forum for science communicators and science journalists, and is the author of The Science of Communicating Science (2019).
As a professional science communicator who has watched many scientists struggle to convey their research effectively, I decided it was time to apply some of the principles of good science to communication. I wanted to tap into the wealth of evidence-based research that exists on how to improve it. There is a lot out there — but it is unrealistic to expect any busy scientist to comprehend studies in science communication as well. So I started writing a book that might help scientists to do just that.