National Smile Month, the UK's largest and longest-running oral health campaign, kicks off this year on 14 May and runs until 14 June 2018.

National Smile Month will communicate the importance of a healthy mouth and support people from all around the UK to adopt an effective oral health routine.

The campaign, organised by the Oral Health Foundation (OHF), will deliver three key messages for better oral health:

  • Brush your teeth last thing at night and at least one other time during the day, with a fluoride toothpaste

  • Cut down on how much and how often you have sugary foods and drinks

  • Visit the dentist regularly – as often as they recommend.

At the campaign launch, held in the British Academy on 8 May 2018, the OHF's President, Professor Liz Kay MBE, spoke about the Oral Health Foundation's leading role in driving health policy, not only in the UK but also around Europe.

To get involved and importantly to order your smileys, visit